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LAUNCH PRODUCTS

CAPTURE NEW MARKETS

ACCELERATE SUCCESS

Getting a product launch right is difficult.

The average consumer is estimated to encounter between 6,000 and 10,000 marketing messages every single day. How is it possible for any launch to build awareness, excitement, and adoption amid all this “static”?

Founders, product managers, and marketers need guidance and expertise. Many simply don’t have access to the skill sets and expertise to build a successful launch strategy. Sure, there are traditional agencies that want to help (oh, how they want to help), but to be frank, agencies don’t offer the value they used to - the speed, research capabilities, depth of knowledge, and technology prowess. The model is outdated, especially when it comes to product launches.

So then, how does any new product launch get itself “heard”? This is the challenge.

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FIRST RULE OF LAUNCH MARKETING:

Avoid the Stairs.

Don’t Trust Marketing.

Those of you familiar with the conventional ad agency model will likely agree with us on this point. Despite their efforts to put your product or service first, they tend to put their own thinking and creative output first. They’re simply too bloated and mighty to get out of their own way and focus on what matters. You.

SECOND RULE OF LAUNCH MARKETING:

As former product launchers ourselves, we’ve developed some important shortcuts and economies in our process of bringing your new idea to market. Using the same clarity of purpose and problem solving you used to develop your idea, we develop marketing insight and messaging that’s product-centered, rising straight to the essential truth, unsullied by marketing speak.

With a combination of story brand, behavioral science, data-driven insight and launch experts gathered from different backgrounds and experiences, we create, test, adjust and perfect a brand narrative that takes you and your new idea to the highest levels of selling, while maintaining important marketing activity at ground level.

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From Lab to Limelight.

WE’RE CHAMPIONING 400 INNOVATORS TO SHINE BY 2025!

By the end of 2025, we're committed to supporting and catapulting 400 incredible innovations from the confines of the lab to the vast expanse of the world stage.

Why? Because it's more than just about market presence. It's about giving voice to visions, about ensuring every game-changing idea gets its best shot. We know the magic happens in the lab. With Atomic Elevator, we ensure that magic doesn't stay hidden.

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